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Our Vision

What do we mean by restoring 500m ha of ecosystems?


500 million hectares is calculated as follows: humankind has destroyed about 300 million hectares of Earth’s ecosystems since the industrial age in the 1800s. And we continue to destroy about 25m ha per year. So by 2030, we will have destroyed 500m ha of planet Earth. That means we need to restore 500m ha across all of the Earth’s 5 major ecosystems by 2030.




What is the Ark2030 roadmap?


In order to restore 500m ha of Earth’s biodiversity by 2030, we devised the following roadmap. Earth’s biodiversity exists across 5 major ecosystems - ocean, desert, forest, rainforest and savannah. Ecosystems are spread throughout the world’s 5 great continents, the 4 great southern continents of South America, Africa, Southeast Asia and Australia, plus the rest of the world. So we aim to restore 2m ha per ecosystem per continent per year for the next ten years. That’s 500m ha of eco restoration in 10 years.

Another way to look at this is to imagine a 500 piece jigsaw puzzle of Earth. If each puzzle piece is a single project, we have 10 years to complete the jigsaw and see balance restored.

The Ark2030 team does not restore ecosystems. Ark2030 has partnered with leading certified restoration organisations globally who are each experts in their field. Through our technology and ArkPoints, Ark2030 offers direct funding to these organisations at scale and pace.





Engaging with Ark

What is an ArkPoint?


Simply put, an ArkPoint is a value exchange to help fund eco restoration. Think of an ArkPoint like an ecological virtual currency representing an equivalent monetary value that is exchanged into directly funding global eco restoration projects in partnership with Ark2030. It is the world’s first loyalty points program that transfers consumer spending directly into funding globally certified ecological projects working towards restoring earth’s biodiversity. Restoring balance to earth’s ecosystems is critical. ArkPoints were created to help fund global eco restoration at an unprecedented pace and global scale.

1000 points = 1000 kg or 1 tonne of carbon offset = 1 Carbon Credit or 1 Carbon Credit Future.

1 point = 1kg of carbon offset.

Once a Carbon Credit or Carbon Credit Future has been purchased against each ArkPoint, it is invalidated or retired, ensuring it cannot be double-counted or resold, thus preventing carbon offset fraud.




What is a Carbon Credit?


A carbon credit is “a certificate showing that a government or company has paid to have a certain amount of carbon dioxide removed from the environment” (Collins English Dictionary). One credit permits the emission of a mass equal to 1 tonne of CO2. The ultimate goal of carbon credits is to reduce the emission of greenhouse gases into the atmosphere. Individuals can also purchase carbon credits to offset their personal emissions.

The carbon credit is backed by action that either draws down CO2 from the atmosphere, or reduces and prevents emissions from being produced.

CO2 sequestration refers to long-term carbon storage in plants, soil, biomass, geologic formations and the ocean.

Examples of reducing and preventing CO2 and greenhouse gases from being emitted into the atmosphere or produced in the first place include forest conservation and alternatives to fossil fuels.




How can I acquire ArkPoints?


Right now, there are two ways to earn ArkPoints. More to come in future so stay tuned! For now:

  • buy ArkPoints directly from arkrewards.com

  • start your own Race to NetZero at racetonetzero.org. Get friends, family and colleagues to sponsor your run, swim, bike ride or other activity and support your path towards a more sustainable future

In the coming months there will be more ways to earn ArkPoints:
  • in the purchase of consumer products

  • by swapping your existing loyalty program points
  • through your employer as part of their benefits package




What can I do with ArkPoints once I have acquired them?


We allocate your ArkPoints on your behalf. You can learn about the projects your ArkPoints are funding in the Ark2030 app and at https://www.arkrewards.com/ark-projects

You can access your ArkPoints account at any time inside the Ark2030 app to see how many points you have acquired and what tier you have reached (according to number of points).




How do I know that my points create real impact?


Each Ark2030 project is evaluated and monitored at the highest level, and corresponding carbon credits and carbon credit futures are verified according to the highest global standards. The process of issuing ArkPoints backed by carbon credit futures will be audited as part of an annual independent audit.

With each ArkPoint purchase, the value is transferred directly to Ark2030 projects in the form of carbon credits or carbon credit futures. Each carbon credit or future has a unique identifier code corresponding to a specific project which owns the code, ensuring an effective audit trail and full transparency. Once we have purchased a carbon credit or future to back your ArkPoint, we retire it, ensuring they are not double-counted or resold.




Can I give ArkPoints as a gift?


Not yet! You will be able to very soon so stay tuned.




I just purchased ArkPoints but they are not showing up in my account. Why?


We transfer data about once an hour so you may not see your new balance immediately. Please contact us if this problem persists.




What do ArkPoint tiers represent?


They represent how many ArkPoints you have purchased (or acquired) and correspond to your helping cool the planet by decreasing your carbon footprint.

ArkPoints tier colours correspond to warming stripes.

Go here to read more about ArkPoints tier levels.





ArkPoints

What do we mean by restoring 500m ha of ecosystems?


500 million hectares is calculated as follows: humankind has destroyed about 300 million hectares of Earth’s ecosystems since the industrial age in the 1800s. And we continue to destroy about 25m ha per year. So by 2030, we will have destroyed 500m ha of planet Earth. That means we need to restore 500m ha across all of the Earth’s 5 major ecosystems by 2030.




What is the Ark2030 roadmap?


In order to restore 500m ha of Earth’s biodiversity by 2030, we devised the following roadmap. Earth’s biodiversity exists across 5 major ecosystems - ocean, desert, forest, rainforest and savannah. Ecosystems are spread throughout the world’s 5 great continents, the 4 great southern continents of South America, Africa, Southeast Asia and Australia, plus the rest of the world. So we aim to restore 2m ha per ecosystem per continent per year for the next ten years. That’s 500m ha of eco restoration in 10 years.

Another way to look at this is to imagine a 500 piece jigsaw puzzle of Earth. If each puzzle piece is a single project, we have 10 years to complete the jigsaw and see balance restored.

The Ark2030 team does not restore ecosystems. Ark2030 has partnered with leading certified restoration organisations globally who are each experts in their field. Through our technology and ArkPoints, Ark2030 offers direct funding to these organisations at scale and pace.





Carbon Neutrality

What does Net Zero mean?


Net zero refers to achieving an overall balance between emissions produced and emissions taken out of the atmosphere. The term ‘carbon neutrality’ is also used. Sometimes a net zero target is expressed in terms of global greenhouse gas (GHG) emissions overall, sometimes of CO2 only.




What does climate positive mean?


Climate positive means that an activity goes beyond achieving net zero carbon emissions to actually create an environmental benefit by removing additional carbon dioxide from the atmosphere. Carbon negative means the same thing as “climate positive.”




How can I calculate my carbon footprint?


We recommend the WWF carbon footprint calculator. You’ll find the UK version on your ArkPoints page in the app. You can find local versions here





Ark Projects

What does Net Zero mean?


Net zero refers to achieving an overall balance between emissions produced and emissions taken out of the atmosphere. The term ‘carbon neutrality’ is also used. Sometimes a net zero target is expressed in terms of global greenhouse gas (GHG) emissions overall, sometimes of CO2 only.




What does climate positive mean?


Climate positive means that an activity goes beyond achieving net zero carbon emissions to actually create an environmental benefit by removing additional carbon dioxide from the atmosphere. Carbon negative means the same thing as “climate positive.”




How can I calculate my carbon footprint?


We recommend the WWF carbon footprint calculator. You’ll find the UK version on your ArkPoints page in the app. You can find local versions here





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